Aktion Mensch
Use case: Anniversary campaign
Aktion Mensch celebrates its 60th anniversary with its community and thanks each individual customer in a unique way. With the help of the Wonderlandmovies real-time video generator, customers' first names and places of residence are dynamically combined so that each video is individually designed. Instead of rendering millions of films in advance, the personalized videos are created on demand and can be played immediately. This not only keeps the process efficient and saves resources, but also makes it possible to send each customer an individually tailored thank you immediately.