Coke Light Video Generator “Sexy Message”
Hollywood star and heartthrob James Franco is the new Coke Light man in a TV spot created by the agency Ogilvy, Berlin. Under the slogan "For those who are really sexy", the video generator - as a web and mobile app - provides female users the chance to send a sexy video compliment from James Franco to themselves or their "BFF".
The highlight: James Franco addresses the recipient in the video by her first name - or from a list of pet names – which can be interactively put together with an individual video compliment and then shared on the social web.
