Personalized video campaign for Lalux insurance sets new benchmark for face personalizations.
In the TV and cinema spots for Luxembourg insurance firm Lalux’s product "Easy-Protect”, everything that can go wrong on a date, does go wrong. Wonderlandmovies’ extension of the campaign has made it possible to slip into the role of the actor using a computer or smartphone.
The campaign is not only successful, but also a benchmark for a new personalization method in which the face on the uploaded photo is automatically detected and merged with the performer's face - the fastest and best way to personalized videos ever. Whatever follows now must at least be at least as good and as easy.
