Schwäbisch Hall - personalised image video "Homeland experts“
Schwäbisch Hall uses the personalized image video "Heimatexperten" (Homeland experts) to address its customers directly and thus wants to interact with them on a more personal level. The customizable home expert film creates the link to the current TV spot and positions the intermediaries on site as experienced and reliable experts. Using a smartphone-optimized website, Schwäbisch Hall employees can create a personalized video with their own contact data and post it in their social media channels and on their website.
