Virtual 360° VR Sneak Preview for WM Autoteile cinema spots
WM SE would like to help its approximately 2,000 automotive workshops to become better known locally and offers the workshops personalizable cinema spots, which are presented via the in-house workshop trade fairs that take place in various German cities.
The highlight: the trade fair visitors can admire a sneak preview of their future spot live via VR in a virtual cinema hall. The concept of showing their own spot as a preview convinces the target group and has contributed to an increase in the completion rate of over 200 %.
