Zalando – localized Facebook campaign “IVY PARK” with megastar Beyoncé
Together with Facebook and the Agency Kemmler Kemmler, an automatically localized video campaign starring megastar Beyoncé has been implemented for the customer Zalando. Through the use of Facebook targeting, Facebook users are shown an individual spot version in their given Facebook location. The campaign will run parallel in 12 countries with 5,000 local versions produced. The combination of Big Data Targeting from Facebook and Wonderlandmovies real-time video technology has made this new 1: 1 campaign format possible.
