From image films to recruiting. Germany's banks and insurance companies are turning to personalized videos.
Our insurance and banking customers use personalized videos to optimize almost all the content of their communications: in sales promotion, to tap cross-selling and upselling potential, as a customer onboarding measure, as intermediary videos for generating personal appointments, among other things, as image films, for customer loyalty, for location marketing, as an explanatory video, and even for recruiting new employees. The effect of personalization is always the same: maximum involvement of the recipients and thus optimal communicative performance values. Discover our current implementations here:
This is how you extend your product campaign directly into sales - ERGO Altersvorsorge
With the personalized videos for old-age provision, ERGO shows how to turn a product campaign into a successful sales support at the same time: By providing existing and prospective customers with an automatically personalized video directly from the sales partner, in which the customer and the agent play the main roles. This creates an involving contact with concrete points of contact for a personal conversation in order to use cross- and upselling potentials. The successful spot was realized by the creative agency JungvonMatt/SAGA. All personalization implementations made by Wonderlandmovies.
Welcome customers - with the personalized welcome video for every customer
No sooner has a customer taken out his new insurance policy than he is immediately welcomed by personalized video. In it, employees not only welcome the new customer via audio and video personalization, but also guide him through all the benefits that await him when he starts his insurance. This creates a genuine customer bond on a very personal level from the very first moment.
The Allianz brand promise - personally delivered by all sales agencies
Our customer Allianz relies on personalized image videos in which their local insurance agencies are integrated and thus sustainably supported. Each agency and agent receives their own high-quality image film, which they can upload to their website and social media accounts or send digitally. In this way, the agent becomes the brand ambassador and the customer the perceived main person to whom all the contents of the brand values and services relate very personally. The result: a perfect triangular relationship between brand, agent, and customer.
ERGO - personalized field service video provides appointments for needs check
For ERGO's „Reality Check“, Wonderlandmovies has developed a digital video tool that allows field staff to address their customers personally in order to generate consulting appointments for an individual needs check. The personalized films not only work with the personal data of the customers and the respective agent, but also with specific insurance products. The best prerequisites for tapping into new cross-selling and upselling potential with this automated tool that is child's play to use.
Only those who are close to their customers get loyalty back - the video greeting creator
With the specially developed Wonderlandmovies Video Greeting Creator, you can reach your customers on time for all occasions of the year. Whether for birthdays, weddings, births or Easter, Christmas and Mother's Day - the personalized video greetings ensure a lasting, emotional connection and thus higher customer loyalty. The tool is very easy to use: we store the different video greeting variants in a front end so that every employee can personalize the videos with a few clicks and send them immediately to customers and business partners via the automated system - by mail or WhatsApp or via shares on social media.
DVAG - in the „war for talents“, the very personal approach wins
With 1.96 million vacancies, things have changed: increasingly, employers have to apply to potential candidates. And they expect one thing above all: to be seen and treated as a personality right from the start. That's why DVAG uses the Wonderlandmovies platform system to create personalized recruiting videos. With the help of a video construction kit system, every wealth advisor can quickly and easily have the right video played out with the candidate's data and his or her own. In perspective, this tool can be extended almost indefinitely for further applications (including dynamic SoMe Video Ads,Ads, onboarding customer films, product and explainer films, greeting message films...).
Whether it's a trade show, promotion or event - the personalized approach picks up each individual.
If you want to pick up as many people as possible in activating measures, you should go out to meet each individual. With our experience from all industries, we know how this works best. For example, we implemented an activating event for the Ergo Annual Conference that was designed to introduce all participants to the possibilities of the new Ergo personalization platform. The highlight: trade fair visitors were able to admire a 3D sneak preview of their own future spot live via VR in a virtual cinema room on site. The result of this personalized event: a continuously growing use of the new personalization platform and a significant optimization of customer communication.
SV SparkassenVersicherung - here every location talks to every single customer via video
Personal communication with every customer and every business partner via personalized video message - from every location - in the right brand look. - All these conditions are fulfilled by the Wonderlandmovies platform, which is used by SV Sparkassenversicherung to create proximity exactly where it is expected: on site. To do this, employees have a variety of options at their disposal. Be it the self-recorded smartphone video with personal address, which is immediately framed in the brand look, or the individual campaign film, which is automatically personalized with the employee's data. - The possibilities are almost unlimitedly expandable.
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To read in and look deeper - our guide "Video Personalization".
Here you will learn not only the most important, technical background, as well as everything about possible applications, but also
also get important tips for implementation: mistakes that you should avoid at all costs.